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Showing Tag: "video" (Show all posts)

You Oughta Be in [moving] Pictures

Posted by Think Tank on Tuesday, November 5, 2013, In : onlne marketing 
Everyone is on the internet these days.  Activity on the 'www' has skyrocketed.  Smartphones and tablets connect the customer on the go with their friends, families and businesses.  For all intents and purposes, the world operates on a virtual platform.
Savvy business owners have known this for some time now, and many of them have undertaken great efforts to ensure they have an effective and informative website.  In fact, it has gotten to the point that many consumers are taken aback by anyone...
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The 21st Century Book Trailer

Posted by Think Tank on Wednesday, September 18, 2013, In : onlne marketing 
In days gone by, when someone said 'book trailer', the image of a well-worn RV with a vinyl banner plastered on the side came to mind.  Its dingy paneled interior featured shabbily-constructed cheap bookcases stacked with hundreds of used and abused books about history, aliens and cooking.  A frumpy woman in an oversized pink cardigan stood watch at the door, and the lanky, stubble-faced driver glared creepily at the crowd. 
Those days are long gone. Enter the new breed of literati, embracing ...
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Short & Sweet: Videos That Work!

Posted by Think Tank on Thursday, July 11, 2013, In : onlne marketing 
Movement catches the eye.  Everyone knows this.  It's the driving force behind sleight of hand.  It's the reason movies are so much more popular [and lucrative] than books.  And it works in advertising, too.

Animated banners, video ads and moving text all serve to increase awareness of your message.  Until recently, however, this was a realm reserved for geeks and big-budget advertisers.  Today, virtually every business can [and should] have some sort of animation in their online messages.  Th...
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