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Showing Tag: "sign" (Show all posts)

Marketing ... Just Cause

Posted by Think Tank on Friday, September 27, 2013, In : guerrilla marketing 
There are as many ways to get your name in front of your audience as there are people and products on the planet.  Some are time-consuming, expensive and ineffective.  Others are simple, affordable and extremely effective.  Most fall somewhere in the middle of these two extremes.
One insurance company has found a way to get their name in front of millions of customers and prospects while tugging at the heart strings of all who see their message.  I'm not talking about the Progressive SUV's tha...
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A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building 
Every business owner on the planet knows the value of a good sign.  Properly placed and visible to passersby, a good sign can make the difference between survival and success.  Often this is one of the first investments a business owner makes when starting out on a new venture.  Nothing new to report there.
However, a bad sign can have the exact opposite effect.  Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one.  Every time I pass a retail establishment...
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