Day in and day out I am looking at how professionals and small business owners interact online.  Most of the people I have discussed this with think they are doing a ‘pretty good’ job of managing their social media presence.  Some even think they are doing a much better job at it than their competition.  But the vast majority still insists that they get little to no measurable results from their efforts.

Yet, media sources and marketing experts tell us that a strong internet presence i...

Choosing the right promotional items to fulfill your marketing needs can be a daunting task.  There are literally millions of options in the marketplace.  Some of today’s most popular giveaways are koozies, pens and travel mugs.  If you’re going to use these products to reach your audience, make sure they are distinctive and memorable. 

Consider these suggestions before embarking on your next mission:

• Identify your target.  The more you know about the audience you are trying to rea...

GUERRILLAS IN THE MIDST

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21^st century technology are quickly moving toward extinction.  While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...