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Think Tank

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Showing Tag: "logo" (Show all posts)

Marketing ... Just Cause

Posted by Think Tank on Friday, September 27, 2013, In : guerrilla marketing

There are as many ways to get your name in front of your audience as there are people and products on the planet. Some are time-consuming, expensive and ineffective. Others are simple, affordable and extremely effective. Most fall somewhere in the middle of these two extremes.
One insurance company has found a way to get their name in front of millions of customers and prospects while tugging at the heart strings of all who see their message. I'm not talking about the Progressive SUV's tha...
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LOGO 101: Building Your Brand Effectively

Posted by Think Tank on Wednesday, August 28, 2013, In : brand building

I have often discussed the topic of brand identity with friends, colleagues and clients alike. Surprisingly, the most common thought is that this is relevant only to big business. Yet nothing could be further from the truth. Indeed, major national and international brands have a lot riding on their image, but small businesses and even individuals can benefit greatly from a well-engineered brand strategy.

In one of my 'Ramblings' [www.theARTofHYPE.com/ramblings.php] entitled Branding Irons I...
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Brand Building Gone Batty!

Posted by Think Tank on Friday, August 9, 2013, In : brand building

I have mentioned many times that the building of a strong and consistent brand identity is critical to the success of any venture, no matter how big or how small. Without a solid image it's easy for a rival to come along and steal your glory ... and your profits.
Over the decades, businesses across the globe have spent endless hours [and countless millions of dollars] perfecting their logos, color schemes and brand personalities. Consumers identify with the brand, become confident in the int...
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Font Memories

Posted by Think Tank on Monday, April 15, 2013, In : brand building

Font memories and a brand new you

It never ceases to amaze me how many professionals [doctors, lawyers, accountants, etc.] have totally neglected the concept of personal/professional branding. Believe it or not, there is a multitude of ways to create an indelible image of your professional practice without compromising your integrity. In fact, building a brand image for your practice can result in increased business and professional recognition.

Let’s start with the font you choose to re...

BIG IDEAS come in small packages

Posted by Think Tank on Thursday, February 7, 2013, In : brand building

I've always been known to friends and family as an astute observer of my environment. Often, when recounting a story from years gone by, I will make a remark about the most minute detail [someone's colorful shoelaces, or the word they mispronounced or the appetizer they ordered at dinner that night] much to the amazement [or amusement] of my audience. But in real life, most people seem to notice and remember the BIG things: the red Rolls Royce limo that delivered the Prom Queen, the day JFK ...
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Art Smith

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another Artrageous idea!

Los Angeles, Ca

One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com

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