Mastering the Subliminal Ad

As with many other endeavors, in the world of marketing there is more than one way to skin the proverbial cat.  All too often, small businesses and professional practitioners focus too much on the direct message, the in-your-face advertisement.

Postcards, social media posts and follow-up letters frequently include a blatant ‘buy now’ message and little else of value.  Don’t get me wrong, there is a time and place for call to action messages in your marketin...

Font memories and a brand new you

It never ceases to amaze me how many professionals [doctors, lawyers, accountants, etc.] have totally neglected the concept of personal/professional branding.  Believe it or not, there is a multitude of ways to create an indelible image of your professional practice without compromising your integrity. In fact, building a brand image for your practice can result in increased business and professional recognition.

Let’s start with the font you choose to re...