GUERRILLAS IN THE MIDST
ENDANGERED SPECIES
Small business owners who haven’t
familiarized themselves with 21st century technology are quickly
moving toward extinction. While they
spend all their profits running exorbitantly expensive advertisements in multiple
media [print, radio, cable], their more creative competitors are gaining fame
and fortune using the much more effective [and fun] tactics espoused by such
advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google,
Ch...
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