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Showing Tag: "ice" (Show all posts)

The 21st Century Book Trailer

Posted by Think Tank on Wednesday, September 18, 2013, In : onlne marketing 
In days gone by, when someone said 'book trailer', the image of a well-worn RV with a vinyl banner plastered on the side came to mind.  Its dingy paneled interior featured shabbily-constructed cheap bookcases stacked with hundreds of used and abused books about history, aliens and cooking.  A frumpy woman in an oversized pink cardigan stood watch at the door, and the lanky, stubble-faced driver glared creepily at the crowd. 
Those days are long gone. Enter the new breed of literati, embracing ...
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I Scream, You Scream, We All Scream for ... Jake's

Posted by Think Tank on Saturday, September 7, 2013, In : promotions 
Promoting a small business isn't about placing ads in the local paper and offering a BOGO coupon or free appetizer with purchase.  It's about building a following and standing out from the crowd.  It's about creating a memorable identity and doing things that people remember and talk about, whether they were there or not.
Located in Atlanta's eclectic Fourth Ward district, Jake's Ice Cream & Sorbets knows all about this strategy.  The shop doesn't have a million-dollar facade or flashy Hollywo...
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