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Showing Tag: "guerrilla" (Show all posts)

I Scream, You Scream, We All Scream for ... Jake's

Posted by Think Tank on Saturday, September 7, 2013, In : promotions 
Promoting a small business isn't about placing ads in the local paper and offering a BOGO coupon or free appetizer with purchase.  It's about building a following and standing out from the crowd.  It's about creating a memorable identity and doing things that people remember and talk about, whether they were there or not.
Located in Atlanta's eclectic Fourth Ward district, Jake's Ice Cream & Sorbets knows all about this strategy.  The shop doesn't have a million-dollar facade or flashy Hollywo...
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Simple ... Subtle ... Subliminal

Posted by Think Tank on Wednesday, July 31, 2013, In : guerrilla marketing 
There are a lot of ways to spread the word about your business, and they don't always involve huge billboards and gigantic flashing signs.  Walking around Atlanta's midtown neighborhood, I recently spotted these signs [pictured below].  They were placed in numerous yards along a main thoroughfare, warning drivers to proceed cautiously through the area.  Undoubtedly the homeowners who placed them streetside have a connection to the cause.

As you can see, the signs are simple and relatively inex...
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Best Crack on Ponce

Posted by Think Tank on Monday, July 29, 2013, In : guerrilla marketing 
Sometimes you just need a little humor to get some attention.  While many medical professionals use somber images and serious headlines, one Atlanta chiropractor has been pushing the envelope for years.
 Dr. Patrick Greco of Midtown Place Chiropractic, in Atlanta Georgia has been using an edgy catch-phrase to turn the heads of passersby at his Midtown Place office.  The sandwich board [pictured] outside his clinic is practically a landmark in the Midtown area.  And his success is a testament t...
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Mastering the Subliminal Ad

Posted by ARTofHYPE on Monday, April 15, 2013, In : onlne marketing 

Mastering the Subliminal Ad

As with many other endeavors, in the world of marketing there is more than one way to skin the proverbial cat.  All too often, small businesses and professional practitioners focus too much on the direct message, the in-your-face advertisement.

Postcards, social media posts and follow-up letters frequently include a blatant ‘buy now’ message and little else of value.  Don’t get me wrong, there is a time and place for call to action messages in your marketin...


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