GUERRILLAS IN THE MIDST

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21^st century technology are quickly moving toward extinction.  While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...

1. Craig's List
   Create a Craigslist account for your business and post something there several times a week under a variety of categories. Always include an eye-catching graphic, exciting headline and link to your website.

2. MeetUp
   At the very least, create a MeetUp profile for your business. Include your logo and business-related photos. Write an interesting company bio. Include links to your favorite sites (including your own), and join groups whose interests are aligned with your own. Consider se...