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Showing Tag: "branding" (Show all posts)

LOGO 101: Building Your Brand Effectively

Posted by Think Tank on Wednesday, August 28, 2013, In : brand building

I have often discussed the topic of brand identity with friends, colleagues and clients alike. Surprisingly, the most common thought is that this is relevant only to big business. Yet nothing could be further from the truth. Indeed, major national and international brands have a lot riding on their image, but small businesses and even individuals can benefit greatly from a well-engineered brand strategy.

In one of my 'Ramblings' [www.theARTofHYPE.com/ramblings.php] entitled Branding Irons I...
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Gorilla Marketing 101

Posted by Think Tank on Tuesday, February 26, 2013, In : guerrilla marketing

GUERRILLAS IN THE MIDST

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21^st century technology are quickly moving toward extinction. While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...

The Weakest Link

Posted by Think Tank on Friday, February 15, 2013, In : onlne marketing

Thanks to the popularity of the recent television game show, the phrase "you are the weakest link" has gained renewed notoriety. Once slated for the depths of obsolescence, it is now much more frequently encountered in both professional and personal conversations.
Today, however, my point is not to discuss the value of trite colloquialisms, but rather to illustrate the value of social networking profiles as a business tool. More specifically, how a well-developed LinkedIn profile can enhance...
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BE THERE AND BE 'SQUARE'

Posted by Think Tank on Sunday, September 16, 2012, In : onlne marketing

One of the most exciting apps available to consumers today is FOURsquare. Millions of tech-savvy individuals and businesses around the world have already discovered this brilliant blend of GPS-, Google Maps- and Facebook-like features ... Recording and commenting on their daily travels, leaving tips for future customers, and downloading pictures.

I could ramble on for hours about what it os all about, but if you haven't tried it yet I would be wasting my time and yours. Suffice it to say t...
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5 ways to market your business online for free

Posted by artrageous on Sunday, September 27, 2009, In : onlne marketing

Craig's List
Create a Craigslist account for your business and post something there several times a week under a variety of categories. Always include an eye-catching graphic, exciting headline and link to your website.
MeetUp
At the very least, create a MeetUp profile for your business. Include your logo and business-related photos. Write an interesting company bio. Include links to your favorite sites (including your own), and join groups whose interests are aligned with your own. Consider se...

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One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com

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