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Showing Tag: "advertising" (Show all posts)

A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building 
Every business owner on the planet knows the value of a good sign.  Properly placed and visible to passersby, a good sign can make the difference between survival and success.  Often this is one of the first investments a business owner makes when starting out on a new venture.  Nothing new to report there.
However, a bad sign can have the exact opposite effect.  Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one.  Every time I pass a retail establishment...
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Gay is the new Green

Posted by ARTofHYPE on Saturday, July 13, 2013, In : onlne marketing 
Within the last five or ten years, eco-friendly marketing has become a staple in mainstream media.  Companies the world over rallied to the cause, added recycling messages to their containers and used the word 'green' until the new politically-correct meaning practically supplanted its reference to the chromatic hue.

Similarly, over the last 12 months or so, corporate recognition [and endorsement] of the mighty gay dollar has increased dramatically.  Nike publicly offered a very lucrative endo...

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Mastering the Subliminal Ad

Posted by ARTofHYPE on Monday, April 15, 2013, In : onlne marketing 

Mastering the Subliminal Ad

As with many other endeavors, in the world of marketing there is more than one way to skin the proverbial cat.  All too often, small businesses and professional practitioners focus too much on the direct message, the in-your-face advertisement.

Postcards, social media posts and follow-up letters frequently include a blatant ‘buy now’ message and little else of value.  Don’t get me wrong, there is a time and place for call to action messages in your marketin...


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BE THERE AND BE 'SQUARE'

Posted by Think Tank on Sunday, September 16, 2012, In : onlne marketing 
One of the most exciting apps available to consumers today is FOURsquare.  Millions of tech-savvy individuals and businesses around the world have already discovered this brilliant blend of GPS-, Google Maps- and Facebook-like features ... Recording and commenting on their daily travels, leaving tips for future customers, and downloading pictures.  

I could ramble on for hours about what it os all about, but if you haven't tried it yet I would be wasting my time and yours.  Suffice it to say t...
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