Mastering the Subliminal Ad

As with many other endeavors, in the world of marketing there is more than one way to skin the proverbial cat.  All too often, small businesses and professional practitioners focus too much on the direct message, the in-your-face advertisement.

Postcards, social media posts and follow-up letters frequently include a blatant ‘buy now’ message and little else of value.  Don’t get me wrong, there is a time and place for call to action messages in your marketin...

Choosing the right promotional items to fulfill your marketing needs can be a daunting task.  There are literally millions of options in the marketplace.  Some of today’s most popular giveaways are koozies, pens and travel mugs.  If you’re going to use these products to reach your audience, make sure they are distinctive and memorable. 

Consider these suggestions before embarking on your next mission:

• Identify your target.  The more you know about the audience you are trying to rea...

1. Craig's List
   Create a Craigslist account for your business and post something there several times a week under a variety of categories. Always include an eye-catching graphic, exciting headline and link to your website.

2. MeetUp
   At the very least, create a MeetUp profile for your business. Include your logo and business-related photos. Write an interesting company bio. Include links to your favorite sites (including your own), and join groups whose interests are aligned with your own. Consider se...