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Showing Tag: " brilliant" (Show all posts)

Marketing ... Just Cause

Posted by Think Tank on Friday, September 27, 2013, In : guerrilla marketing 
There are as many ways to get your name in front of your audience as there are people and products on the planet.  Some are time-consuming, expensive and ineffective.  Others are simple, affordable and extremely effective.  Most fall somewhere in the middle of these two extremes.
One insurance company has found a way to get their name in front of millions of customers and prospects while tugging at the heart strings of all who see their message.  I'm not talking about the Progressive SUV's tha...
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The 21st Century Book Trailer

Posted by Think Tank on Wednesday, September 18, 2013, In : onlne marketing 
In days gone by, when someone said 'book trailer', the image of a well-worn RV with a vinyl banner plastered on the side came to mind.  Its dingy paneled interior featured shabbily-constructed cheap bookcases stacked with hundreds of used and abused books about history, aliens and cooking.  A frumpy woman in an oversized pink cardigan stood watch at the door, and the lanky, stubble-faced driver glared creepily at the crowd. 
Those days are long gone. Enter the new breed of literati, embracing ...
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