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Showing Tag: " advertising" (Show all posts)

A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building 
Every business owner on the planet knows the value of a good sign.  Properly placed and visible to passersby, a good sign can make the difference between survival and success.  Often this is one of the first investments a business owner makes when starting out on a new venture.  Nothing new to report there.
However, a bad sign can have the exact opposite effect.  Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one.  Every time I pass a retail establishment...
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Gay is the new Green

Posted by ARTofHYPE on Saturday, July 13, 2013, In : onlne marketing 
Within the last five or ten years, eco-friendly marketing has become a staple in mainstream media.  Companies the world over rallied to the cause, added recycling messages to their containers and used the word 'green' until the new politically-correct meaning practically supplanted its reference to the chromatic hue.

Similarly, over the last 12 months or so, corporate recognition [and endorsement] of the mighty gay dollar has increased dramatically.  Nike publicly offered a very lucrative endo...

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BE THERE AND BE 'SQUARE'

Posted by Think Tank on Sunday, September 16, 2012, In : onlne marketing 
One of the most exciting apps available to consumers today is FOURsquare.  Millions of tech-savvy individuals and businesses around the world have already discovered this brilliant blend of GPS-, Google Maps- and Facebook-like features ... Recording and commenting on their daily travels, leaving tips for future customers, and downloading pictures.  

I could ramble on for hours about what it os all about, but if you haven't tried it yet I would be wasting my time and yours.  Suffice it to say t...
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another Artrageous idea! One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com









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