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Showing Tag: " ad" (Show all posts)

You Oughta Be in [moving] Pictures

Posted by Think Tank on Tuesday, November 5, 2013, In : onlne marketing

Everyone is on the internet these days. Activity on the 'www' has skyrocketed. Smartphones and tablets connect the customer on the go with their friends, families and businesses. For all intents and purposes, the world operates on a virtual platform.
Savvy business owners have known this for some time now, and many of them have undertaken great efforts to ensure they have an effective and informative website. In fact, it has gotten to the point that many consumers are taken aback by anyone...
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A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building

Every business owner on the planet knows the value of a good sign. Properly placed and visible to passersby, a good sign can make the difference between survival and success. Often this is one of the first investments a business owner makes when starting out on a new venture. Nothing new to report there.
However, a bad sign can have the exact opposite effect. Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one. Every time I pass a retail establishment...
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Best Crack on Ponce

Posted by Think Tank on Monday, July 29, 2013, In : guerrilla marketing

Sometimes you just need a little humor to get some attention. While many medical professionals use somber images and serious headlines, one Atlanta chiropractor has been pushing the envelope for years.
Dr. Patrick Greco of Midtown Place Chiropractic, in Atlanta Georgia has been using an edgy catch-phrase to turn the heads of passersby at his Midtown Place office. The sandwich board [pictured] outside his clinic is practically a landmark in the Midtown area. And his success is a testament t...
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Gay is the new Green

Posted by ARTofHYPE on Saturday, July 13, 2013, In : onlne marketing

Within the last five or ten years, eco-friendly marketing has become a staple in mainstream media. Companies the world over rallied to the cause, added recycling messages to their containers and used the word 'green' until the new politically-correct meaning practically supplanted its reference to the chromatic hue.

Similarly, over the last 12 months or so, corporate recognition [and endorsement] of the mighty gay dollar has increased dramatically. Nike publicly offered a very lucrative endo...
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Short & Sweet: Videos That Work!

Posted by Think Tank on Thursday, July 11, 2013, In : onlne marketing

Movement catches the eye. Everyone knows this. It's the driving force behind sleight of hand. It's the reason movies are so much more popular [and lucrative] than books. And it works in advertising, too.

Animated banners, video ads and moving text all serve to increase awareness of your message. Until recently, however, this was a realm reserved for geeks and big-budget advertisers. Today, virtually every business can [and should] have some sort of animation in their online messages. Th...
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Promotional Warfare

Posted by Think Tank on Tuesday, March 26, 2013, In : promotions

Choosing the right promotional items to fulfill your marketing needs can be a daunting task. There are literally millions of options in the marketplace. Some of today’s most popular giveaways are koozies, pens and travel mugs. If you’re going to use these products to reach your audience, make sure they are distinctive and memorable.

Consider these suggestions before embarking on your next mission:

• Identify your target. The more you know about the audience you are trying to rea...

BE THERE AND BE 'SQUARE'

Posted by Think Tank on Sunday, September 16, 2012, In : onlne marketing

One of the most exciting apps available to consumers today is FOURsquare. Millions of tech-savvy individuals and businesses around the world have already discovered this brilliant blend of GPS-, Google Maps- and Facebook-like features ... Recording and commenting on their daily travels, leaving tips for future customers, and downloading pictures.

I could ramble on for hours about what it os all about, but if you haven't tried it yet I would be wasting my time and yours. Suffice it to say t...
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5 ways to market your business online for free

Posted by artrageous on Sunday, September 27, 2009, In : onlne marketing

Craig's List
Create a Craigslist account for your business and post something there several times a week under a variety of categories. Always include an eye-catching graphic, exciting headline and link to your website.
MeetUp
At the very least, create a MeetUp profile for your business. Include your logo and business-related photos. Write an interesting company bio. Include links to your favorite sites (including your own), and join groups whose interests are aligned with your own. Consider se...

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One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com

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