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Showing category "onlne marketing" (Show all posts)

social for success?

Posted by Think Tank on Tuesday, June 24, 2014, In : onlne marketing 
I have been an advocate of the use of social media and other guerrilla marketing tactics by businesses for years now, often preferring these avenues over more conventional channels of promotion.  While Super Bowl ads and gigantic Interstate billboards may sound appealing, the return just isn't there for most local retailers.
Social media, on the other hand, can get your message out to a targeted group of customers and prospects for a nominal cost.  In fact, not having a presence on facebook, t...
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You Oughta Be in [moving] Pictures

Posted by Think Tank on Tuesday, November 5, 2013, In : onlne marketing 
Everyone is on the internet these days.  Activity on the 'www' has skyrocketed.  Smartphones and tablets connect the customer on the go with their friends, families and businesses.  For all intents and purposes, the world operates on a virtual platform.
Savvy business owners have known this for some time now, and many of them have undertaken great efforts to ensure they have an effective and informative website.  In fact, it has gotten to the point that many consumers are taken aback by anyone...
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Jelly Beans & Gibberish

Posted by Think Tank on Monday, October 21, 2013, In : onlne marketing 
Expressing your true feelings and genuine thoughts is an integral part of blogging and, indeed, all social media interactions.  Being true to yourself [and your brand] is what builds your brand image and strengthens your bond with your audience.  There's really not much point in feigning affection for a cause or a concept if your real-world interactions will speak to the contrary.
This idea flies out the window, however, if you happen to be a well-known stand up comic with a reputation for the...
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Some Realtors Do It Online!

Posted by Think Tank on Friday, October 4, 2013, In : onlne marketing 
There are a lot of ways to gain recognition and build a following in the professional world.  Getting known is an important step on the ladder of success in many fields.  Real estate is certainly no exception.  And there are a multitude of paths one can take to get noticed by their audience. 
Having a starring role on a hit television show is certainly one way, but not an easy one to accomplish.  Fortunately for Josh Flagg he was tagged by Bravo to appear in Million Dollar Listing Los Angeles ...

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The 21st Century Book Trailer

Posted by Think Tank on Wednesday, September 18, 2013, In : onlne marketing 
In days gone by, when someone said 'book trailer', the image of a well-worn RV with a vinyl banner plastered on the side came to mind.  Its dingy paneled interior featured shabbily-constructed cheap bookcases stacked with hundreds of used and abused books about history, aliens and cooking.  A frumpy woman in an oversized pink cardigan stood watch at the door, and the lanky, stubble-faced driver glared creepily at the crowd. 
Those days are long gone. Enter the new breed of literati, embracing ...
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What's at the End of the Rainbow? SalonLGBTQ, of course!

Posted by Think Tank on Sunday, August 18, 2013, In : onlne marketing 

According to their website, "Salon LGBTQ is the first national LGBTQ social media conference, a long-awaited open event for leading voices in the social media world and newcomers alike. Get ready for a catalyzing dialogue between media producers, writers, editors, bloggers, videographers, photographers, designers, curators and marketers. It's us, the real us, together, in real time, for sessions, experiences and conversations that change everything."

And it's about time!  With all that's going...
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Wonders of the Web

Posted by Think Tank on Monday, August 5, 2013, In : onlne marketing 
Wonders of the Web

Even the smallest of businesses can benefit from a well-managed web presence.  These days, the internet replaces the phone book for a lot of shoppers.  Every day,hundreds [if not thousands] of potential clients and customers in your area are looking for a business like yours online.  If you're not there, they won't find you.

Your website doesn't have to be an elaborate multi-media manifestation of your brick and mortar location, but it should offer some basic info:  location,...
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Gay is the new Green

Posted by ARTofHYPE on Saturday, July 13, 2013, In : onlne marketing 
Within the last five or ten years, eco-friendly marketing has become a staple in mainstream media.  Companies the world over rallied to the cause, added recycling messages to their containers and used the word 'green' until the new politically-correct meaning practically supplanted its reference to the chromatic hue.

Similarly, over the last 12 months or so, corporate recognition [and endorsement] of the mighty gay dollar has increased dramatically.  Nike publicly offered a very lucrative endo...
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Short & Sweet: Videos That Work!

Posted by Think Tank on Thursday, July 11, 2013, In : onlne marketing 
Movement catches the eye.  Everyone knows this.  It's the driving force behind sleight of hand.  It's the reason movies are so much more popular [and lucrative] than books.  And it works in advertising, too.

Animated banners, video ads and moving text all serve to increase awareness of your message.  Until recently, however, this was a realm reserved for geeks and big-budget advertisers.  Today, virtually every business can [and should] have some sort of animation in their online messages.  Th...
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Mastering the Subliminal Ad

Posted by ARTofHYPE on Monday, April 15, 2013, In : onlne marketing 

Mastering the Subliminal Ad

As with many other endeavors, in the world of marketing there is more than one way to skin the proverbial cat.  All too often, small businesses and professional practitioners focus too much on the direct message, the in-your-face advertisement.

Postcards, social media posts and follow-up letters frequently include a blatant ‘buy now’ message and little else of value.  Don’t get me wrong, there is a time and place for call to action messages in your marketin...


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Codes to Live By

Posted by Think Tank on Friday, March 1, 2013, In : onlne marketing 

 Generating curiosity has always been a good way to get the attention of your prospects and customers.  Never before has this been so easily incorporated into your marketing plan than now, thanks to a decade-old 'invention' by Toyota's Denso Wave subsidiary.  Soon to celebrate its 20th birthday, the QR code is still somewhat of a novelty here in the United States.

WHO can use this technology?
Anyone who wants to generate interest or pique the curiosity of random passersby or specific prospects....
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The Weakest Link

Posted by Think Tank on Friday, February 15, 2013, In : onlne marketing 
Thanks to the popularity of the recent television game show, the phrase "you are the weakest link" has gained renewed notoriety.  Once slated for the depths of obsolescence, it is now much more frequently encountered in both professional and personal conversations.
Today, however, my point is not to discuss the value of trite colloquialisms, but rather to illustrate the value of social networking profiles as a business tool.  More specifically, how a well-developed LinkedIn profile can enhance...
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BE THERE AND BE 'SQUARE'

Posted by Think Tank on Sunday, September 16, 2012, In : onlne marketing 
One of the most exciting apps available to consumers today is FOURsquare.  Millions of tech-savvy individuals and businesses around the world have already discovered this brilliant blend of GPS-, Google Maps- and Facebook-like features ... Recording and commenting on their daily travels, leaving tips for future customers, and downloading pictures.  

I could ramble on for hours about what it os all about, but if you haven't tried it yet I would be wasting my time and yours.  Suffice it to say t...
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5 ways to market your business online for free

Posted by artrageous on Sunday, September 27, 2009, In : onlne marketing 
  1. Craig's List
    Create a Craigslist account for your business and post something there several times a week under a variety of categories. Always include an eye-catching graphic, exciting headline and link to your website.

  2. MeetUp
    At the very least, create a MeetUp profile for your business. Include your logo and business-related photos. Write an interesting company bio. Include links to your favorite sites (including your own), and join groups whose interests are aligned with your own. Consider se...

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