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Browsing Archive: September, 2013

Marketing ... Just Cause

Posted by Think Tank on Friday, September 27, 2013, In : guerrilla marketing 
There are as many ways to get your name in front of your audience as there are people and products on the planet.  Some are time-consuming, expensive and ineffective.  Others are simple, affordable and extremely effective.  Most fall somewhere in the middle of these two extremes.
One insurance company has found a way to get their name in front of millions of customers and prospects while tugging at the heart strings of all who see their message.  I'm not talking about the Progressive SUV's tha...
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The 21st Century Book Trailer

Posted by Think Tank on Wednesday, September 18, 2013, In : onlne marketing 
In days gone by, when someone said 'book trailer', the image of a well-worn RV with a vinyl banner plastered on the side came to mind.  Its dingy paneled interior featured shabbily-constructed cheap bookcases stacked with hundreds of used and abused books about history, aliens and cooking.  A frumpy woman in an oversized pink cardigan stood watch at the door, and the lanky, stubble-faced driver glared creepily at the crowd. 
Those days are long gone. Enter the new breed of literati, embracing ...
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Keep It Clean, People ... Dirty Doesn't Sell!

Posted by Think Tank on Thursday, September 12, 2013, In : promotions 
Getting the word out about your business is a great way to attract new customers and retain old ones.  If your shop is located on a busy thoroughfare, a vehicle emblazoned with your message and bold graphics can serve as an effective mobile [or stationary] billboard. Drive it around town when you pick up supplies or deliver your products ... or park it curbside in view of passersby and you could attract the attention of countless drivers and passengers in your own neighborhood.
However, just l...
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I Scream, You Scream, We All Scream for ... Jake's

Posted by Think Tank on Saturday, September 7, 2013, In : promotions 
Promoting a small business isn't about placing ads in the local paper and offering a BOGO coupon or free appetizer with purchase.  It's about building a following and standing out from the crowd.  It's about creating a memorable identity and doing things that people remember and talk about, whether they were there or not.
Located in Atlanta's eclectic Fourth Ward district, Jake's Ice Cream & Sorbets knows all about this strategy.  The shop doesn't have a million-dollar facade or flashy Hollywo...
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