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Browsing Archive: July, 2013

Simple ... Subtle ... Subliminal

Posted by Think Tank on Wednesday, July 31, 2013, In : guerrilla marketing 
There are a lot of ways to spread the word about your business, and they don't always involve huge billboards and gigantic flashing signs.  Walking around Atlanta's midtown neighborhood, I recently spotted these signs [pictured below].  They were placed in numerous yards along a main thoroughfare, warning drivers to proceed cautiously through the area.  Undoubtedly the homeowners who placed them streetside have a connection to the cause.

As you can see, the signs are simple and relatively inex...
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Best Crack on Ponce

Posted by Think Tank on Monday, July 29, 2013, In : guerrilla marketing 
Sometimes you just need a little humor to get some attention.  While many medical professionals use somber images and serious headlines, one Atlanta chiropractor has been pushing the envelope for years.
 Dr. Patrick Greco of Midtown Place Chiropractic, in Atlanta Georgia has been using an edgy catch-phrase to turn the heads of passersby at his Midtown Place office.  The sandwich board [pictured] outside his clinic is practically a landmark in the Midtown area.  And his success is a testament t...
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Gay is the new Green

Posted by ARTofHYPE on Saturday, July 13, 2013, In : onlne marketing 
Within the last five or ten years, eco-friendly marketing has become a staple in mainstream media.  Companies the world over rallied to the cause, added recycling messages to their containers and used the word 'green' until the new politically-correct meaning practically supplanted its reference to the chromatic hue.

Similarly, over the last 12 months or so, corporate recognition [and endorsement] of the mighty gay dollar has increased dramatically.  Nike publicly offered a very lucrative endo...
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Short & Sweet: Videos That Work!

Posted by Think Tank on Thursday, July 11, 2013, In : onlne marketing 
Movement catches the eye.  Everyone knows this.  It's the driving force behind sleight of hand.  It's the reason movies are so much more popular [and lucrative] than books.  And it works in advertising, too.

Animated banners, video ads and moving text all serve to increase awareness of your message.  Until recently, however, this was a realm reserved for geeks and big-budget advertisers.  Today, virtually every business can [and should] have some sort of animation in their online messages.  Th...
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another Artrageous idea! One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com

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