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Browsing Archive: February, 2013

Gorilla Marketing 101

Posted by Think Tank on Tuesday, February 26, 2013, In : guerrilla marketing

GUERRILLAS IN THE MIDST

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21^st century technology are quickly moving toward extinction. While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...

The Weakest Link

Posted by Think Tank on Friday, February 15, 2013, In : onlne marketing

Thanks to the popularity of the recent television game show, the phrase "you are the weakest link" has gained renewed notoriety. Once slated for the depths of obsolescence, it is now much more frequently encountered in both professional and personal conversations.
Today, however, my point is not to discuss the value of trite colloquialisms, but rather to illustrate the value of social networking profiles as a business tool. More specifically, how a well-developed LinkedIn profile can enhance...
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BIG IDEAS come in small packages

Posted by Think Tank on Thursday, February 7, 2013, In : brand building

I've always been known to friends and family as an astute observer of my environment. Often, when recounting a story from years gone by, I will make a remark about the most minute detail [someone's colorful shoelaces, or the word they mispronounced or the appetizer they ordered at dinner that night] much to the amazement [or amusement] of my audience. But in real life, most people seem to notice and remember the BIG things: the red Rolls Royce limo that delivered the Prom Queen, the day JFK ...
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One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com

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Art Smith

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— Art Smith (@ARTofHYPE) September 17, 2013

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