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Browsing Archive: August, 2013

LOGO 101: Building Your Brand Effectively

Posted by Think Tank on Wednesday, August 28, 2013, In : brand building

I have often discussed the topic of brand identity with friends, colleagues and clients alike. Surprisingly, the most common thought is that this is relevant only to big business. Yet nothing could be further from the truth. Indeed, major national and international brands have a lot riding on their image, but small businesses and even individuals can benefit greatly from a well-engineered brand strategy.

In one of my 'Ramblings' [www.theARTofHYPE.com/ramblings.php] entitled Branding Irons I...
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What's at the End of the Rainbow? SalonLGBTQ, of course!

Posted by Think Tank on Sunday, August 18, 2013, In : onlne marketing

According to their website, "Salon LGBTQ is the first national LGBTQ social media conference, a long-awaited open event for leading voices in the social media world and newcomers alike. Get ready for a catalyzing dialogue between media producers, writers, editors, bloggers, videographers, photographers, designers, curators and marketers. It's us, the real us, together, in real time, for sessions, experiences and conversations that change everything."

And it's about time! With all that's going...
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A Very Personal Brand

Posted by Think Tank on Friday, August 16, 2013, In : brand building

Building a brand is about a lot more than selling carbonated beverages around the world or making your company name a household word. It's about creating a consistent and identifiable image for your product or service. Although most people don't equate the term 'brand identity' with the local mom-and-pop market or their neighborhood handyman, anyone who has a business or craft is well-advised to consider the benefits of branding.
Let's briefly examine the situation of artist Clay Hood. Once...
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A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building

Every business owner on the planet knows the value of a good sign. Properly placed and visible to passersby, a good sign can make the difference between survival and success. Often this is one of the first investments a business owner makes when starting out on a new venture. Nothing new to report there.
However, a bad sign can have the exact opposite effect. Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one. Every time I pass a retail establishment...
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Brand Building Gone Batty!

Posted by Think Tank on Friday, August 9, 2013, In : brand building

I have mentioned many times that the building of a strong and consistent brand identity is critical to the success of any venture, no matter how big or how small. Without a solid image it's easy for a rival to come along and steal your glory ... and your profits.
Over the decades, businesses across the globe have spent endless hours [and countless millions of dollars] perfecting their logos, color schemes and brand personalities. Consumers identify with the brand, become confident in the int...
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Wonders of the Web

Posted by Think Tank on Monday, August 5, 2013, In : onlne marketing

Wonders of the Web

Even the smallest of businesses can benefit from a well-managed web presence. These days, the internet replaces the phone book for a lot of shoppers. Every day,hundreds [if not thousands] of potential clients and customers in your area are looking for a business like yours online. If you're not there, they won't find you.

Your website doesn't have to be an elaborate multi-media manifestation of your brick and mortar location, but it should offer some basic info: location,...
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Art Smith

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another Artrageous idea!

Los Angeles, Ca

One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com

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